Nottingham Forest are delighted to announce The Skinny Food Co as the latest addition to the club’s partnership programme as the new back-of-shorts partner.
In a record category deal for the club, The Skinny Food Co logo will proudly sit on both the men’s and women’s first team shorts and all replica shorts for the next two seasons.
The new home kit will be revealed to supporters for pre-sale tomorrow (Friday). The third and final sneak preview of the new kit can now be seen on The Skinny Foods Co website.
The Nottingham-based healthy food and drinks business was founded in 2018 by James Whiting and Wayne Starkey and is one of the fastest growing UK businesses.
Inspired by children and diabetic family members trying to avoid flavoured sugary foods, The Skinny Food Co initially launched with healthy table sauces - Ketchup, BBQ Sauce and Chip Shop Curry. All products were gluten free, fat free, dairy free, vegan friendly and diabetic friendly with no added sugars.
After selling over 1 million products in their first year, The Skinny Food Co now trade around the world, offering over 195 popular products including sauces and syrups, spreads, low sugar snacks, flavoured coffees, baking collections, spice collections, takeaway sauces (‘Fake Away’), noodles and pizza bases. These products can be found at https://theskinnyfoodco.com and on the shelves at high-street stores such as Co-op, Morrisons, TK Maxx, Home Bargains and SPAR.
In addition to the logo on match and replica shorts, The Skinny Food Co will look to further increase brand awareness across the UK and internationally via rights such as LED perimeter advertising and digital promotions – as well as engaging Forest fans with a range of exciting offers throughout the season.
David Cook, Nottingham Forest Chief Commercial Officer, said: “We are thrilled to be working with The Skinny Food Co ahead of the 2021-22 season. Since our first discussions with Wayne and James, it’s been fantastic to learn more about their story, their significant growth over the last few years and also their passion for football.
“We pride ourselves on being forward thinking and innovative as a club, and it’s clear that these are core beliefs shared by The Skinny Food Co. We look forward to playing our role in helping this family-friendly brand to continue to go from strength-to-strength.
James Whiting, Co-Founder at The Skinny Food Co, said: “As a sports fan myself, especially football, it's an incredible feeling for me and a huge achievement for the company. If you had told me three years ago that we would be sponsoring such a famous team like Nottingham Forest, I’d never have believed you. We look forward to working with such a dynamic and ambitious team and hope to see our relationship develop further in the coming seasons.
“We’re excited to continue to grow with Nottingham Forest and this partnership will really help us achieve our ambitious marketing and business objectives.”
Wayne Starkey, Co-Founder at The Skinny Food Co, said, “For us to sponsor such a recognised and prevalent team with such a widespread fan base right on our doorstep is incredible.
“Not only will this aid us to continue to increase our strong local presence in Nottingham and surrounding areas but to be a part of a team with such a deep-rooted and ingrained history within this city is an amazing feeling.
“We’re looking forward to supporting our local team and excited to work alongside the community.”
Forest fans can get 10% off their orders by using code FOREST10 at https://theskinnyfoodco.com
The Skinny Food Co join BOXT and UK Meds as part of a roster of new commercial partnerships recently announced by the club.
