• Child prices - from under £5 per match
• Youth prices - £10 per match
• Adult prices - from under £25 per match
• Senior Citizen prices - from £17 per match
Nottingham Forest has today announced its Season Card renewal prices for the 2023/24 season.
Adult Season Cards will start at £465 (£24.47 per match, based on 19 Premier League home games) with the most expensive adult Season Card capped at £660.
Youths aged 12 to 19 can guarantee their seat at The City Ground for £190 (£10 per match). Season Cards for children aged 4 to 11 start from £90 (£4.74 per match).
It follows a carefully considered benchmarking process against other Premier League clubs of a comparable size and socio-economic profile.
The pricing structure for 2023/24 undercuts the majority of clubs in the top flight, remaining one of the most affordable season cards in the league.
Chairman Nicholas Randall KC said: “We recognise the incredible support that Season Card holders have provided to us since our arrival at the Club in 2017 and that this support was maintained in the difficult times just as much as in the good.
“It has always been a goal of the owners and Board to maintain ticket prices at affordable levels. I believe that our historic pricing record, which has often involved price reductions, the creation of cheaper tickets for particular categories or the freezing of prices, has reflected this commitment. We have now had the opportunity to conduct our annual pricing review. After detailed consideration of all relevant factors we believe that we have struck the right balance in the proposed pricing structure and a simplification of pricing bands.
“We have tried to focus on delivering value and to ensure that on a price per game basis we fall into the cheapest bands in the Premier League. We are satisfied that these rates are very favourable when considered against our benchmarking exercises and represent good value.
“I hope fans will also understand that these increases need to be placed in their historical context. If assessed against season ticket prices as they existed in the 2016-2017 season (the season immediately prior to the takeover of the Club by Mr Marinakis) this pricing still represents a below RPI increase for over 90 per cent of season ticket holders.
“Notwithstanding these below inflation increases the Club’s owner, Mr Marinakis, has demonstrated huge commitment to the Club and its supporters. His consistent funding and support has enabled us to navigate the impact of Covid-19, achieve Category 1 status for the Nottingham Forest Academy and transformed a playing squad from one that only avoided relegation to League One on goal difference into a team capable of competing in the Premier League and major cup competitions.
“We have historically tried to incorporate significant reductions in pricing for certain categories of supporter. We have taken the decision to streamline some of these categories and to reduce the deep variations in pricing between groups.
"We believe this is a proportionate response across the whole of the supporter community albeit that it inevitably means that there are larger increases for some groups on the dividing lines. For this we are sorry but it is the consequence of what we believe is a fairer overall scheme in view of the significant increase in demand for tickets.
"Our magnificent fans are the beating heart of this famous football club and we fully appreciate and respect that in this challenging economic climate some supporters will be facing particularly tough spending decisions. This is why we have tried to keep our prices as low as possible, undercutting the majority of our competitors in the league.”
The club entered into consultation with the Nottingham Forest Supporters’ Trust and is grateful for the constructive feedback they provided. Whilst the club was unable to satisfy all of the Trust’s recommendations and address some of their well-founded concerns, every attempt was made to carefully evaluate and seek to accommodate their proposals where possible.
From 10:00am on Friday 24 March, supporters will be able to renew their Season Cards exclusively online, before being able to do so over the phone, online and in person at the Ticket Office from 10:00am on Friday 14 April.
All 2022/23 Season Card holders will have the opportunity to renew their current seat, as long as they do so before the renewals deadline of 5:00pm on Friday 5 May.
Where supporters wish to move their seat to a different area of the stadium, all reasonable steps will be taken to ensure they can do this within a set relocation window to be confirmed after the renewals deadline.
Supporters will once again be able to spread the payment of their Season Card across up to ten monthly interest-free instalments through the club's ticketing finance provider, V12 Finance.
Please note renewals for Hospitality Season Card holders are not available at this stage. Information regarding Hospitality Season Card renewals will be released in due course.
Full details of the 2023/24 Season Card offer, together with answers to frequently asked questions and terms & conditions can be found here.